George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama Substantial general wear to book

Substantial general wear to book

“I knew that technique since my childhood through watching ‘Rawhide’ on TV but until now I’d never seen my own work with such an eye

First time in my life

whose clothing is associated with a specific subculture

It is difficult to imagine a time in the past without an image

George Lois: The Big Idea: On Creating the Big Idea Daido Moriyama Substantial general wear to bookFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics