War Made Easy: How Presidents and Pundits Keep Spinning Us to Death Format:Paperback this title shows marketing professionals

this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact

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an alternative dialogue that reminds us that it is the stories that we tell that are civilization’s true heritage

War Made Easy: How Presidents and Pundits Keep Spinning Us to Death Format:Paperback this title shows marketing professionalsWar Made Easy cuts through the dense web of spin to probe and scrutinize the key "perception management" techniques that have played huge roles in the promotion of American wars in recent decades. This guide to disinformation analyzes American military adventures past and present to reveal striking similarities in the efforts of various administrations to justify, and retain, public support for war. War Made Easy is essential reading. It documents a